The Search for the Right Tool Just Got Riskier
A decade ago, buyer research showed nearly half of small businesses were still managing projects with spreadsheets and email, mainly because they didn’t trust the alternatives. That trust problem hasn’t gone away — it’s gotten more expensive. Capterra’s 2026 Software Buying Trends Report, surveying 3,385 decision-makers across 11 countries, found that only 34% of businesses are “successful software adopters” who get a smooth buying and implementation experience. The other 66% run into unexpected disruption, purchase regret, or both.
The Adoption Gap Nobody Talks About
Here’s the uncomfortable number underneath all the AI headlines: research from Capterra suggests only around 23% of organizations use dedicated project management software in any capacity — the rest still run projects through spreadsheets, inboxes, and paper trails. That’s despite a project management software market that’s growing fast, from roughly $9.76 billion in 2025 to a projected $23 billion-plus by 2031.
What Buyers Actually Want Now
The specific asks have evolved from a decade ago, but the underlying logic is the same — buyers want less friction and fewer disconnected tools:
AI Is Now the Deciding Factor
AI has moved from differentiator to baseline expectation. Over half of recent PM software buyers cite AI capability as their top reason for a new purchase, and 90% of project managers using AI tools report a positive return over the past year. The gap between teams that use it well and everyone else is stark.
Point Solution or Enterprise Platform?
Most searches for the “right” tool start with familiar names — Asana, Monday.com, Wrike, Smartsheet, and Zoho Projects, among others. These are strong task management tools. Where they typically fall short is the exact gap the data above points to: portfolio-level governance, native resource and financial management, and enterprise-grade reporting in one place.
FAQ
Thanks for sharing this wonderful update. I completely agree that a great project time management software can help in better management of project and time for businesses.
Thanks Danny!
Very interesting
Thanks Jordan!
Very interesting point of view, a good article, my compliments.